We are riders; always have been. Bound by our love of dirt and speed, we sought out careers in action sports and outdoors to stay close to that sought after dream of riding every day. Collectively advancing to an array of successful roles among some big companies, we pretty much saw it all. But those achievements came at a cost, always on their terms, their rules, and their ownership. The creators and dreamers within us weren’t satisfied, longing for a sense of belonging and a desire for new solutions. Outcasts within our own environment, that resilience and experience got us a concept.

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